Elsie Maio is a counselor to top management in Europe and North America for the past 25 years. Referred to as “the guru of values-led branding,” she guides multinational policy makers and their operating teams to integrate profit- and social-impact priorities for sustained high performance.
Elsie brings a multidisciplinary approach to clients, having started her career on Wall Street in equities research, then served at Institutional Investor magazine and McKinsey & Company, before moving into high-performance corporate positioning.
In Elsie’s view, US-style marketing today is at a crossroads: it has led corporations to a terrible crisis of credibility and now must lead the way out of it. Human values and personal authenticity are the operating guidelines for the needed reinvention of capitalism, as she sees it.